Meet Messy Lionele
Football has icons.
Sportsbet.io has Messy Lionele.

We’re excited to introduce the newest face of the Sportsbet.io fan experience: Messy Lionele, our official Fanbassador.

He’s for the fans who love the chaos, the banter, the big moments, and the unpredictability that makes sports betting great. Messy Lionele brings his playful Sportsbet.io twist, and you’ll be seeing a lot more of him across upcoming campaigns, content, and promotions.

We’ll be rolling out more from Messy Lionele soon, including campaign moments, themed creatives, and fan-led content built around the sporting calendar.

Stay Tuned!

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Affiliate World Europe 9-10th July 2026
The Partners.io Affiliate Team will be attending Affiliate World Europe | AW Europe | 9-10th July 2026.

If you’ll be there too, send us a message to book a meeting. We’d love to meet our existing partners, agents, affiliates, and traffic brokers.

Regards
Partners.io Affiliate Team